Archive for the ‘Marketing and Branding’ Category

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Is content quality the most important component of a social media strategy

7, Apr 2010

Rarely have I felt more compelled to want more information about something than I did when I watched this YouTube video from the makers of XBOX.  I have a Playstation 3 at home as well as a Nintendo Wie.  After I watched this video I felt like my systems were mere toys compared to what [...]

Branding. A DNA-based survival code?

21, Oct 2009

About this whole brand idea.
It’s important; very important if you are a product manager, to have a crystal clear understanding of the basics. If you can’t explain branding, brands and brand management to someone in about 60-seconds, you are probably confused. And it wouldn’t be in the least bit surprising if you were; confused I mean. In [...]

Doctor Time. What is it worth and how does a sales rep earn more of it?

21, Oct 2009

There has been a great deal of speculation over the past few years about diminishing access to physicians and how this development might alter the role of the pharmaceutical sales representative in the near future. Change is indeed imminent and the reasons are evident. Are you ready?

Social Media and Marketing. Are you a leader or a follower?

21, Oct 2009

MY THOUGHTS ON SOCIAL MEDIA (Like Facebook, Youtube, FLICKR, Myspace, Twitter etc.)

There may be a lack of demographic data on many social networking sites, but I feel strongly that this should not stop savvy marketers from using these sites to reach people. I think that the lack of data represents a negotiating opportunity that could be nicely balanced against the risk associated with paying for presence in an environment with imprecise reach numbers.

Can You Dial Up the 64% of Physicians Who Are Packing Smart Phones.

21, Oct 2009

Almost two thirds of all physicians in the USA now carry a smart-phone such as an iPHONE or Blackberry. This new statistic underscores the importance of including technology devices and the internet in pharma marketing plans.  The article below from World Pharma News

Physicians “Get Smart” – Number of Docs Using Smartphones Surges to 64% in [...]

Sample Guide On How To Use Social Media.

21, Oct 2009

There are so many social media options available today for marketers, that for many, confusion reigns.  The article below is mainly about the evolution of BLOGs, but it also offers some nice ideas on how to use social media channels.  I think it’s a a very useful set of guidelines to keep handy.

The Blog is [...]

Is There an Ethical Responsibility for Physicans to Engage In Social Media?

28, Aug 2009

This article recently posted on an American website about health information technology relates a pediatric GI’s relationship  (no pun intended) with social media like Twitter. He suggests there is a moral imperative for physicians to engage, if only to dispel the myths about medicine that permeate the internet. I agree but I sympathize with time/ROI [...]

The 12 Books Pharma Brand Managers Should Devour.

28, Aug 2009

If I were a DM, especially DM at a Pharma company, I would invest in my PM team by buying each of them these 12 books. I would then ask that one book be read each month.

Communication Is At The Heart of Healthcare

3, Jun 2009

A new book on healthcare has been published which I can’t wait to read.  Health Communication and the New Media Landscape has just been published.  I will read it this week and publish a thorough BLOG providing a good synopsis of my key observations and implications.  Should anyone want to grab it themselves here is [...]

Pfizer UK Counterstrike against Counterfeit Drugs. Disgustingly Effective!

1, Jun 2009

To what extent do we go to draw attention to an issue?  I think Pfizer UK, in the development of the commercial below, has created a new formula for addressing that question.  The more serious the issue, the farther it’s appropriate to go to draw attention to it.
In this case we have a quite serious [...]


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