Archive for the ‘News’ Category

H1N1 in Canada

21, Oct 2009

Jennifer McCann, Commotion Medical Writer
Recently, I had the opportunity to see Dr. Ross Davidson speak about the April 2009, H1N1 outbreak in Canada. Dr. Davidson, from Dalhousie University in Nova Scotia, was on the frontlines during the beginning of the H1N1 outbreak in Canada as Nova Scotia was the first province to register a number [...]

There are so many social media options available today for marketers, that for many, confusion reigns.  The article below is mainly about the evolution of BLOGs, but it also offers some nice ideas on how to use social media channels.  I think it’s a a very useful set of guidelines to keep handy.

The Blog is [...]

This article recently posted on an American website about health information technology relates a pediatric GI’s relationship  (no pun intended) with social media like Twitter. He suggests there is a moral imperative for physicians to engage, if only to dispel the myths about medicine that permeate the internet. I agree but I sympathize with time/ROI [...]

This is what I call must-see TV.  Andreeson is an internet legend and 14 years after launching the first viable internet browser, he is still bringing it.  To watch the interview just click on the Charlie Rose link in my links list and navigate to the Andreeson interview.
You might also enjoy the interview of Mickey [...]

A new book on healthcare has been published which I can’t wait to read.  Health Communication and the New Media Landscape has just been published.  I will read it this week and publish a thorough BLOG providing a good synopsis of my key observations and implications.  Should anyone want to grab it themselves here is [...]

To what extent do we go to draw attention to an issue?  I think Pfizer UK, in the development of the commercial below, has created a new formula for addressing that question.  The more serious the issue, the farther it’s appropriate to go to draw attention to it.
In this case we have a quite serious [...]

Pharma take note.  Twitter is rapidly blowing past facebook and even BLOGs as a medical communications channel.  These stats just in from Ed Bennet a hospital manager from Maryland who has an interest in tracking these things.
 

Notes from Ed Bennett, a Hospital Web Manager

Hospital Social Network Data & Charts

This page provides links to the spreadsheets [...]

Daiichi Sankyo Gets FDA Approval For AZOR(R) – First-Line Treatment for High Blood Pressure

 
Daiichi Sankyo, Inc. has announced that the FDA has approved the combination treatment AZOR(R) (amlodipine and olmesartan medoxomil) as initial or ‘first-line’ therapy in patients likely to need multiple antihypertensive agents to achieve their blood pressure (BP) goals. The FDA approval [...]

While awards usually mean very little in terms of how effective an ad is, it’s always a good idea to stay current and have an idea of what is winning awards out there.  Here are some spots that recently won kudos at the ONE Show.  Also interesting is that Canada ranked 4th in total winners [...]

A Partial List of TWTRCON SF 09 Attendees

Here’s a list of just some of the 250 business executives, developers and social media experts who will be participating in  TWTRCON SF 09.  
 
 

Gina Giachetti
PR Consultant
About Communications

Meri Morris
AAE
Access Communications

Jonathan Gowins
eCommerce Online Communications
Addison Avenue FCU

Stefanie Michaels
Adventure Girl
Adventure Girl

Guy Kawasaki
Co-founder
Alltop

Daniel Brusilovsky
Host and Executive Producer
Apple Universe Podcast

Carol Gillespie
Executive Director
Asian American [...]


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