Comments for Commotion Communications http://www.commcomm.ca/blog The Commotion Brand-Standing and Great Ideas BLOG Wed, 08 Jul 2009 15:31:56 -0400 http://wordpress.org/?v=2.8.4 hourly 1 Comment on The 12 Books Pharma Brand Managers Should Devour. by Lawrence http://www.commcomm.ca/blog/?p=149&cpage=1#comment-4785 Lawrence Wed, 08 Jul 2009 15:31:56 +0000 http://www.commcomm.ca/blog/?p=149#comment-4785 Thank you Rebecca. I'll read it and should I add to my must-read list will be sure to note that it was your idea. Lawrence Thank you Rebecca. I’ll read it and should I add to my must-read list will be sure to note that it was your idea. Lawrence

]]> Comment on The 12 Books Pharma Brand Managers Should Devour. by Rebecca CAroe http://www.commcomm.ca/blog/?p=149&cpage=1#comment-4778 Rebecca CAroe Mon, 29 Jun 2009 08:05:27 +0000 http://www.commcomm.ca/blog/?p=149#comment-4778 I think you should also add in a "new media" book and I recommend Communities Dominate Brands by Alan Moore and Tomi Ahonen. they explain carefully why branding is being undermined and supplanted by community discussions. As a salesman, being active in the community may be more important than direct sales calls in the future. http://communities-dominate.blogs.com/ Enjoy! Rebecca I think you should also add in a “new media” book and I recommend Communities Dominate Brands by Alan Moore and Tomi Ahonen.
they explain carefully why branding is being undermined and supplanted by community discussions. As a salesman, being active in the community may be more important than direct sales calls in the future.
http://communities-dominate.blogs.com/

Enjoy!
Rebecca

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