Archive for April, 2009

This came across my desk the other day and made me smile. After a few decades in the biz it is hard not to imagine a real person to award each type of response given here. Tongue in cheek of course and with a lot of fond memories.

Can a broken brand be fixed?  IBM did it.  Coke did it.  Ford’s doing it.  And now, I think it’s clear that the biggest re-branding effort in history is underway.  Barack Obama is in re-brand blitzkreig mode.  He has made firm commitments on Iraq.  He has begun to open the door to Iran.  He is [...]


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