This came across my desk the other day and made me smile. After a few decades in the biz it is hard not to imagine a real person to award each type of response given here. Tongue in cheek of course and with a lot of fond memories.
Can a broken brand be fixed? IBM did it. Coke did it. Ford’s doing it. And now, I think it’s clear that the biggest re-branding effort in history is underway. Barack Obama is in re-brand blitzkreig mode. He has made firm commitments on Iraq. He has begun to open the door to Iran. He is [...]