While awards usually mean very little in terms of how effective an ad is, it’s always a good idea to stay current and have an idea of what is winning awards out there.  Here are some spots that recently won kudos at the ONE Show.  Also interesting is that Canada ranked 4th in total winners [...]

A Partial List of TWTRCON SF 09 Attendees

Here’s a list of just some of the 250 business executives, developers and social media experts who will be participating in  TWTRCON SF 09.  
 
 

Gina Giachetti
PR Consultant
About Communications

Meri Morris
AAE
Access Communications

Jonathan Gowins
eCommerce Online Communications
Addison Avenue FCU

Stefanie Michaels
Adventure Girl
Adventure Girl

Guy Kawasaki
Co-founder
Alltop

Daniel Brusilovsky
Host and Executive Producer
Apple Universe Podcast

Carol Gillespie
Executive Director
Asian American [...]

I found this fascinating quote today:
There is no kit of parts in social media. There are some examples of what works. There are examples of what didn’t work. The answer to “will this work for us” or “how should we get started listening” or “what’s the best way to engage our audience online” will always [...]

There are still naysayers that feel Social Media just has no impact on marketing.  I say the naysayers lack the crucial ingredient all good marketing people possess in spades — imagination.
Here is a classic example of how social media and marketers can engage.  Canadians, no doubt a lucky bunch who had samples a new beer [...]

Paid blogging is a cost-effective way to increase your brand exposure via perhaps the most important tool in the marketing toolbox:  user testimonials.  there is little that is more powerful than a patient that says; I tried it, and it worked for me…unless it’s a mother saying: I gave this to my child, and my [...]