Archive for August, 2009

Is There an Ethical Responsibility for Physicans to Engage In Social Media?

28, Aug 2009

This article recently posted on an American website about health information technology relates a pediatric GI’s relationship  (no pun intended) with social media like Twitter. He suggests there is a moral imperative for physicians to engage, if only to dispel the myths about medicine that permeate the internet. I agree but I sympathize with time/ROI [...]

The 12 Books Pharma Brand Managers Should Devour.

28, Aug 2009

If I were a DM, especially DM at a Pharma company, I would invest in my PM team by buying each of them these 12 books. I would then ask that one book be read each month.


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