Archive for October, 2009

Branding. A DNA-based survival code?

21, Oct 2009

About this whole brand idea.
It’s important; very important if you are a product manager, to have a crystal clear understanding of the basics. If you can’t explain branding, brands and brand management to someone in about 60-seconds, you are probably confused. And it wouldn’t be in the least bit surprising if you were; confused I mean. In [...]

Doctor Time. What is it worth and how does a sales rep earn more of it?

21, Oct 2009

There has been a great deal of speculation over the past few years about diminishing access to physicians and how this development might alter the role of the pharmaceutical sales representative in the near future. Change is indeed imminent and the reasons are evident. Are you ready?

Social Media and Marketing. Are you a leader or a follower?

21, Oct 2009

MY THOUGHTS ON SOCIAL MEDIA (Like Facebook, Youtube, FLICKR, Myspace, Twitter etc.)

There may be a lack of demographic data on many social networking sites, but I feel strongly that this should not stop savvy marketers from using these sites to reach people. I think that the lack of data represents a negotiating opportunity that could be nicely balanced against the risk associated with paying for presence in an environment with imprecise reach numbers.

Can You Dial Up the 64% of Physicians Who Are Packing Smart Phones.

21, Oct 2009

Almost two thirds of all physicians in the USA now carry a smart-phone such as an iPHONE or Blackberry. This new statistic underscores the importance of including technology devices and the internet in pharma marketing plans.  The article below from World Pharma News

Physicians “Get Smart” – Number of Docs Using Smartphones Surges to 64% in [...]

H1N1 in Canada

21, Oct 2009

Jennifer McCann, Commotion Medical Writer
Recently, I had the opportunity to see Dr. Ross Davidson speak about the April 2009, H1N1 outbreak in Canada. Dr. Davidson, from Dalhousie University in Nova Scotia, was on the frontlines during the beginning of the H1N1 outbreak in Canada as Nova Scotia was the first province to register a number [...]

Sample Guide On How To Use Social Media.

21, Oct 2009

There are so many social media options available today for marketers, that for many, confusion reigns.  The article below is mainly about the evolution of BLOGs, but it also offers some nice ideas on how to use social media channels.  I think it’s a a very useful set of guidelines to keep handy.

The Blog is [...]


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