Search
Pfizer UK Counterstrike against Counterfeit Drugs. Disgustingly Effective!
1 Jun2009
To what extent do we go to draw attention to an issue? I think Pfizer UK, in the development of the commercial below, has created a new formula for addressing that question. The more serious the issue, the farther it’s appropriate to go to draw attention to it.
In this case we have a quite serious problem. A significant number of people in the UK now purchase mail-order drugs via various websites. It turns out, surprise surprise, that many of the drugs obtained via mail-order from websites are not what they claim to be, or in some cases actually contain dangerous ingredients.
The first video below is the actual commercial that aired. The second is an explanation via interviews with various stakeholders about how it came to pass. Some great learning here. Enjoy.