Dominating an entire category 12 months of the year is the luxury mega-brands can enjoy. The rest of us need to work a lot smarter and dominate where it most matters to our brand.
A few examples: Dominate a sub-segment of a category. Dominate one major medical conference of the year. Be the dominating direct–response brand, or the dominating CME brand. There are many ways you can choose to dominate, but when you strategically focus your brand on a specific message, delivered at very specific times and places, you can dominate. And when you do, you will be noticed and you will reap more business opportunities.
Commotion’s communications planning system–DOMIN8–is an 8-step process that creates a foundation of knowledge.