Commotion Communications | The Brand Momentum Agency The Brand Momentum Agency


Lawrence Binding

Lawrence Binding

President, Partner,
Director of Brand Planning

President of Commotion, Lawrence brings 25 years of marketing and advertising experience to the group. The first half of his career was spent in Toronto working for leading advertising agencies Saatchi & Saatchi, Carder Gray and DDB Needham. Brands he managed include Toyota Canada, Canadian Club Whisky, Ballantine’s Scotch as well as Bank of Montreal. A hi-light of this period was being a member of the team that launched Air Miles in Canada. Winning Bayer’s Adalat and Cipro business in the early 90s while at Carder Gray spurred an interest and eventually a total focus on healthcare marketing. An entrepreneur at heart, Lawrence started Cossette’s Healthcare Group in 1993/4, launched Marketel Pharma in 1998 and started Commotion Communications in 1999.


  • • Adalat
  • Cipro
  • Rebif
  • Plan B
  • SMA
  • Coversyl
  • Cardizem
  • Prepulsid
  • Claritin
  • Bonamil and Nursoy
  • GyneCure
  • Salofalk
  • URSO
  • Ultrase
  • Biaxin
  • SMA
  • CADx Advanced Imaging Diagnostics
  • Lamisil
  • Nizoral
  • Roche Accu-Chek
  • DEX Glucose Meter (USA)
  • Medtronic Minimed Pump
  • Monistat
  • Estraderm
  • Estracomb
  • Vivelle
  • MabCampath
  • Roche Centralized Lab Diagnostics
  • Coaguchek
  • Actonel DR
  • Movectro
  • Rebismart
  • Manerix
  • ReVia
  • SmartShape
  • Nanosonics
  • Motrin
  • Androderm
  • Tylenol

We believe that coded deeply into our DNA is the need to make good decisions quickly. Call it part of our survival code. While we humans have evolved, that part of our code remains as deeply embedded as ever.

What was once "survival of the fittest" is now "success to the brightest". And today, we all STILL want (need) to make good decisions, quickly. It's in our DNA.

The Marketing Lesson: Make the decision easy for the customer. The customer will love you for it.

Clive Palmer

Clive Palmer

Art Director

A native of the UK, Clive relocated to Canada the year the Leafs last won the cup … and is starting to think it's his fault they haven't won it since. The majority of his design career was spent in the Safety and Loss Prevention field before joining our team here at Commotion. His client roster has included the likes of Wal-Mart, K-Mart, The Bay, Zellers, HomeSense, Home Depot, Lowe's, Pep Boys, Winners, TJ Maxx, TK Maxx, JC Penny, Macys and Jacob.

During the summer months you can find Clive and his bicycle on the trails and streets throughout the Cambridge area.


  • • Actonel DR
  • Asacol 800
  • Biaxin XL
  • Mavik
  • Nanosonic
  • Pediatric Biaxin
  • Rebif
  • Rebismart
  • Roche Accu-Chek
  • Seasonique
  • SmartShape

Memory almost full…

Just before heading into work one day I had heard that King Louis XIV of France apparently only had three baths during his entire lifetime. With a mind for the trivial I was quite proud of my newfound information, stored it away, and shared this tidbit with my co-workers upon arrival.

When I sat down at my computer was when the trouble began. After staring blankly at my monitor for a minute I realized I NEEDED to upgrade the hard drive in my head. The IT person was more than happy to remind me of my email password.

Sharon Schultz

Sharon Schultz

Production Manager

For the past 20 years, Sharon Schultz has worked in some aspect of the printing industry, with the most recent 10 as Production Manager and Print Buyer. She has worked on many international accounts such as Sprint, Nortel, RIM, FedEx and BASF to name a few. She also has several years experience working with Pharmaceutical clients such as Roche, Neurochem, Cad-x, and Axcan. Sharon received her designation as a Certified Print Production Practitioner (CPPP) through the Institute of Canadian Advertising and was honoured at top of her class.

Sharon’s years of experience in buying print (both digital and traditional) provides confidence that every project will be planned, and taken care of efficiently and most cost-effectively. Her relationships with key suppliers ensures consistent quality production and timely completion.

When she’s not busy dotting all her ‘i’s and crossing all her ‘t’s, Sharon enjoys sewing, reading and spending time with her husband and two children.

Seasonally I always enjoyed decorating my office cubicle. One Christmas, I brought in a 6-foot tall, fuzzy, red stocking to hang. There was a column in my cubicle that was the perfect place - it looked so festive! The next day I came into work and the office was freezing. The receptionist called in a heating company and initially they couldn’t find the problem. Eventually the service technician located and unveiled the thermostat from behind my fuzzy stocking. Oops! I guess that ugly box I covered was actually serving a function – LOL.